What started out as one Finnish farmer trying to find a way to sell his own produce has revolutionized B2C sales for Scandinavian farmers. There are now REKO 500 rings in the region. Here at Ridgedale we’ve helped set up the 3 rings in our local area, and many of my students are using this model from the get-go.
Today we’ll look at;
- 0:34 The model
- 4:38 The power of simplicity
- 6:26 A map over the REKO rings
- 9:16 How you can create a REKO ring
- 12:05 How REKO can improve your marketing
Are you part of a REKO ring or a similar sales model and can tell us about your experience with it? Or could you see yourself setting one up?
Join the conversation in the comments below. Thousands of people come here to learn, so please share if you have knowledge or experience that might benefit others.
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Best,
Richard
